Panini Zenith represented the company's final push in the NFL trading card market before losing its license. Released in 2024, the set maintained the brand's signature modern aesthetic with bold graphics and premium finishes that appealed to collectors seeking contemporary alternatives to established competitors. Zenith cards from this final era have gained collector attention as pieces of NFL card history during a transitional period in the hobby. Justin Herbert remains one of football's most collectible young quarterbacks, and his Zenith cards capture him during a pivotal phase of his professional career. Collectors pursue Herbert's modern releases as foundational pieces for building player collections around one of the league's promising signal-callers, particularly cards from his early NFL years.