Comic Images' 1991 Incredible Hulk set captured the character during a resurgence of interest in Marvel properties. Released during the early 1990s collector boom, these cards represented the era's enthusiasm for non-sports trading cards featuring comic book heroes. The set offered collectors vivid artwork and accessible entry points into Marvel card collecting before the market became dominated by premium releases. "Not You!" showcases the Hulk in a dramatic moment, likely referencing a memorable scene from the comics. The card's bold imagery and punchy title appeal to collectors drawn to expressive character moments rather than static poses. This particular card remains popular among Hulk enthusiasts and those seeking complete set runs from this formative period of comic book trading cards.