The 2024 One Piece Emperors in the New World set marked a significant moment for the trading card game, capturing the manga and anime's most pivotal storylines with elevated production quality. As the franchise continued its mainstream resurgence, this release drew both longtime collectors and newcomers eager to own cards from one of anime's most enduring narratives. Luffy as a secret rare represents the set's flagship character at his most iconic. Collectors pursue this card for its striking artwork and the character's central role in the series, making it a cornerstone piece for One Piece enthusiasts building comprehensive collections from this era.