National Film Vault

FILM NOTES

Released in 1999, Pokémon: The First Movie arrived at the height of a global phenomenon that had already conquered games, trading cards, and television. For countless young fans, it marked a rite of passage: the moment their favorite characters made the leap to the big screen. The theatrical trailer played a key role in building that anticipation, teasing the experience to audiences who had grown up with the franchise and turning a night at the movies into an event.

This particular cell comes from the "THIS FALL" teaser frame, a small piece of the promotional campaign that set expectations aglow. Owning a physical strip of that trailer preserves a tangible fragment of late-1990s pop culture, a genuine artifact from the reels that once ran through a projector.