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Pokemon: The First Movie arrived in 1999 as Warner Bros. and Nintendo tested whether a television phenomenon could translate into theatrical box office. Backed by 4Kids Entertainment's dub and a marketing push aimed squarely at the franchise's young fanbase, the trailer campaign preceding the film played a crucial role in building anticipation, running in theaters months ahead of release. The movie's success helped cement Pokemon as a global media empire rather than a passing craze, and surviving trailer material from this period is scarce compared to reels from the feature itself.
This cell preserves a moment from that trailer built around Mew, the rare and mythical Pokemon whose existence drives the film's plot and whose scarcity within the Pokemon universe mirrors its scarcity among collectors of physical ephemera. A trailer cell differs from a film-print frame in purpose: it exists to entice, to compress mystery into a single strip of celluloid meant for theatergoers rather than continuity. Owning a Mew frame from this early promotional run connects directly to the character's introduction to Western audiences, before the film itself had even opened.
Consistent with a 35mm theatrical release print of Pokemon: The First Movie Trailer (1999/1999).