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Pokémon: The First Movie arrived in 1999 courtesy of Warner Bros. and Nintendo, riding the crest of Pokémania as the franchise crossed from television into American theaters for the first time. Promotional trailers like this one circulated in advance of release, built to stoke anticipation among a fanbase still new to the idea of Pokémon on the big screen. The film's success at the box office cemented Pokémon as a lasting cinematic property, and surviving trailer material from this launch window remains a touchstone for collectors tracing the brand's earliest theatrical push.
This cell comes from that trailer reel and centers on Mew, the rare and mythical Pokémon whose mystery drove much of the film's marketing and plot. Mew's scarcity in the games and its central role in the story's conflict with Mewtwo make it one of the most sought-after characters tied to this release. A trailer cell like this one captures a promotional moment rather than a scene from the finished feature, preserving how the studio chose to introduce Mew and its fellow Pokémon to audiences anticipating the film's arrival.
Consistent with a 35mm release print of Pokémon: The First Movie (1999).