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Pokémon: The Movie 2000 arrived in theaters courtesy of Warner Bros. and Nintendo's licensing machine at the height of Pokémania, when the franchise had crossed from Game Boy cartridges and Saturday morning television into a genuine cultural event. Following on the heels of the first Pokémon film, this sequel pushed the brand's momentum further into the mainstream, and the promotional trailer reel that preceded it was part of the marketing push designed to pack theaters with young audiences and their families during the franchise's commercial peak.
This cell preserves a strip from that trailer featuring Pikachu, the character most responsible for the franchise's global recognition and the one figure almost every collector seeks out first. A trailer cell carries a different weight than one from the finished feature: it is a piece of the advertising campaign itself, a fragment of how the film was sold to the public before release. For collectors building out Pokémon movie history, a Pikachu trailer piece from this specific promotional run marks an early, promotional-era touchstone rather than a scene from the narrative proper.
Consistent with a 35mm release print of the Pokémon: The Movie 2000 trailer.